Powderham Castle: Case Study

Powderham Castle case study

Campaign Overview

Reach Solutions and its regional newsbrands recently partnered with Powderham Castle to run an integrated campaign across multiple platforms in the South West and surrounding regions, including websites, mobile apps, social channels and newspaper titles.

Powderham Castle’s primary objective was to generate more business and to change the views of the public to think “We’re more than just a castle”. Powderham Castle also wanted to raise brand awareness by inspiring new and existing customers.

Industry: Leisure

Marketing Objectives:

  • To identify and attract new key markets
  • To promote season tickets
  • To inform and educate the public

Campaign Schedule: August – March

Target Locations: London | South West | Devon | Lincolnshire | Derbyshire

Target Audiences:

  • TA1: Families and seniors
  • TA2: Students/schools

Solution & Results

We used our suite of commercial products, driven by our unrivalled reach, to meet the client’s needs and objectives. The campaign proposal included the following elements:

Digital Display Advertising: Delivering optimised impressions across the Reach regional websites. The client also took advantage of our ‘cross network’ opportunities to access more than 40 local newsbrand websites right across the UK.

Video Advertising: With a clip filmed and edited by our team of video specialists appearing as a pre-roll ad on our most-viewed videos across multiple Reach websites.

Sponsored Editorial Content: Running across multiple websites and print titles, and tailored by our editorial team to secure interest in the campaign and build brand awareness. This content was also shared across our newsbrand social channels to engage users and stimulate conversation.

Social Media Advertising: Targeted at the most relevant audiences on Facebook and designed to drive traffic directly to the client’s website.

Digital Advertising
DIGITAL
6 weeks Time Frame
433 Clicks
148,013 Impressions
0.25% CTR
Video Solutions
VIDEO
2,100 Readership
22 Shares
64 Likes/Comments
Content Marketing
CONTENT
83,593 Reach
595 Reactions
4,292 Clicks
3,300 Page Views
4m 49s Av. Reading Time
Social Media Advertising
SOCIAL
15,480 Reach
25,846 Impressions
703 Clicks

The campaign, which ran across digital, video and social, deemed extremely successful, with the content achieving 5,428 clicks and reaching 83,593 individual consumers.

Overall this exceeded Powderham Castle’s key objective of generating more business and brand awareness.

Powderham Castle case study

Sponsored editorial content

Powderham Castle case study

Social media advertising

 

“I’m not a marketing wiz like my account director so just having that person there to ask and say ‘Well what about this, how about this, why don’t we do that?’ is just so helpful. It’s been great having someone there to guide me.”
Sarah Short – Powderham Castle

 

“It’s been amazing to be apart of something that has really been able to make a difference to someone and their business. We really believe that we’ve helped Powderham Castle achieve their goal across many different marketing platforms and hope that we continue to do this in the future.”
Emma Joan Dobson-Birch – Digital Account Director, Reach Solutions

 

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