Leicester College’s primary objective was to raise awareness of the college and courses to young school leavers finishing their GCSEs and young adults looking for further education. The collage also wanted to raise brand awareness by increasing their online presence.
We used our suite of commercial products, driven by our unrivalled reach, to meet the client's needs and objectives. The campaign proposal included the following key advertising elements: digital display, social media and paid search advertising..
With the use of a range of our Reach Solutions products and digital platforms, the campaign not only raised awareness of Leicester College, but increased their online presence massively, becoming a front runner in the education sector. The campaign was deemed a great success and the campaign goal was achieved.
Hannah George of Leicester College said: “We were absolutely thrilled with the results we have achieved so far with Reach Solutions. They helped us fully understood how we could ensure the right demographic was being targeted which was something we could not do via billboards. It was clearly a lot more complex than that if we wanted to get it right.”
Kerry Makepeace, Digital Account Manager for Reach Solutions, added: “Leicester College were an absolute pleasure to work with. After month one, we went back to present the results so far and pitch some additional digital products and they loved our ideas and concepts. So much so, they have now included sponsored articles and competitions. We’re excited to see the next lot of results.”